Alex de Mora x NAPAPIJRI

'The campaign was called "Out of Nowhere" and the idea was to reject geographical boundaries and differences by shooting in locations that were hard to pin down and by using a really diverse casting of ‘non-models’.

I loved the creative, and really got my teeth into it. It felt really positive, anti nationalist, and was pushing against the Brexit/Trump moment of time we’re in politically. The creative team genuinely nailed it.

I shot the stills which are being rolled out Globally on huge 48 sheet billboards as well as directing the campaign film. Directing the film was a particular highlight for me. I had pitched the concept as a kind of Romain Gavras meet Star Wars type of fashion film. We shot it on Panavision Anamorphic lenses for that wide screen cinematic quality. Nerdy fact: these were the lenses that are actually used for filming Star Wars. 

The shoot was done over the course of a week in the Sierra Nevada desert in Spain. Not only did I love the creative and the casting, but every single person in the team was a total star. Even the goats that kept invading the set.'

Behind the scenes with Alex!

Harley Davidson

Alex de Mora shoots new Motor Clothes campaign for Harley Davidson 

Painted Faces

Lauren Maccabee shoots new painted faces personal project

Dinner's Ready

Nadia Lee Cohen directs 'Dinner's Ready' starring Sophia Loren for GCDS x BARILLA, inspired by the 1960’s technicolor back lots from the films of Douglas Sirk and Alfred Hitchcock

Virgin Galactic

Steven Counts shoots the space-wear system for Virgin Galactic astronauts designed in collaboration with Under Armour 

Gucci Grip

Clémentine Schneidermann shoots the spirit of skateboarding featuring the Gucci Grip watch in collaboration with artist Zoltar Kieron

Calvin Klein

Jenna Gang shoots new work for Calvin Klein

Sleek Magazine

Martin Parr shoots cover story for Sleek Magazine, where he held a fashion shoot at the Martin Parr Foundation in Bristol

It's Nice That

Lauren Maccabee shoots Pam, worker at the Barbican estate laundrette and her customer David's (cofounder of design studio B.A.M.) unlikely, somewhat dysfunctional friendship

Adidas VRCT

Alex de Mora shoots Adidas VRCT featuring dancer Mette Towley

ES Magazine

Martin Parr shoots Grayson Perry as his alter ego Claire for the latest Evening Standard Magazine Cover Story

Load more