Iceland has been harnessing its volcanic power in some shape or form for almost 1000 years. Now a new project could see the country sharing that power with the UK. ‘We know that Icelanders are extremely proud of their environment and they may be reluctant to build a new fleet of power stations in order to facilitate the exporting of electricity,’ says Martin Moran, Project Development Manager at National Grid. ‘And we fully respect that it is a conversation for the Icelandic nation.’ It is a particular quandary for a country that is so stunningly unique and for its people, who generally feel a deep connection with the land they inhabit. Even today, the trolls and elves that feature alongside Snorri and his pool in the country’s legends still live large for someIcelanders. Ask around and you’ll soon hear the stories, such as the plans for a new road that had to be redrawn because elves live in the area...

Time To Parr

Looking back at when Martin Parr was commissioned by Gucci to shoot the House's time pieces in 9 different locations

NIKE SU19

Alex de Mora shoots new SU19 campaign for Nike

Numero

Nadia Lee Cohen shoots new ‘American Crime Story’  self portrait story for the cover of Numero’s ‘Amerika'

Victoria Park Vixens

Lauren Maccabee shoots the Victoria Park Vixens for GAFFER Magazine and Nike London

Nike Ramadan

Alex de Mora shoots new Nike Campaign for Ramadan

The Underwater Project

Looking back at when Pierre Winther shot 'The Underwater Project' for Levi's

Facing New York

A look back at DMB Photographer Bruce Gilden's project 'Facing New York'

Happy 4th July

Happy 4th July!

Notion

Lauren Maccabee shoots sisters Aimee Lou Wood from Netflix's Sex Education and Emily Wood for Notion

Esquire

Christoffer Rudquist shoots 'The Capital of Tomorrow: How Tokyo Is Upping Its Game' editorial in Tokyo for Esquire

Load more