Time To Parr

Gucci commissioned Martin Parr to capture the House's timepieces around the world. Parr visited nine Gucci Places, and documented the watches on the wrists of locals, tourists and passersby. Martin's photography captures moments that might otherwise be overlooked.

Interview with Numéro

Which of the Gucci Places (favourite places of the house where you shot the visuals) most piqued your curiosity? 

The Castello Sonnino, near Florence, a home that's belonged to the same family for generations. The owners were the most amazing characters bursting with energy, it was a joy to photograph them.

How do you create an image? Do you carefully craft every aspect of the photograph or are you happy to seize the moment?

I never put anything in place beforehand, I'm a naturally curious person who uses photography as a means to capture the world as I see it at that instant.

What do you think the success of Instagram says about our society? And more generally the fact that anyone can take a photo anywhere and at any time?

I remain fascinated by our need to photograph everything we do, see and taste. The photographic recording and this irrepressible desire to share it has practically destroyed the experience itself. Tourism is the most obvious example.

How do you know if a photo is good? How do you choose a particular photo from the same series, and what makes for good Instagram photos?

You have to take quite a few pictures before getting the right one. I edit the images quickly after taking them and I look for visuals that best describe what I both saw and felt.

Not a Retrospective

DMB Photographer Nadia Lee Cohen's solo exhibition at La Termica gallery in Spain opens 22nd Feb at 8pm

Oakley x Samuel Ross

DMB Director Hamish Stephenson directs Season 2 film for Oakley x Samuel Ross

Talk Talk

New images from the TalkTalk campaign produced by DMB with photographer Robbie Cooper

Sign of the Times

A revisit to the Martin Parr and BBC collaboration Signs of the Times

System Magazine

DMB Photographer Hamish Stephenson shoots A Cold Wall x Nike collaboration for System Magazine

Mac Cosmetics

DMB Artist Nadia Lee Cohen directs new campaign for Mac Cosmetics

Rome Fortune x Gaffer Magazine

Alex de Mora directs film featuring Rome Fortune for Gaffer Magazine

Emily Maye X Tracksmith

DMB Director Emily Maye shoots latest film for Tracksmith Running featuring the No Days Off collection

The Lonely Palm Tree

DMB Photographer and Director Steven Counts travelled to American Samoa with Apple to document a very special project with Eddie Siaumau all shot on iPhone

Amazon Fashion

DMB Photographer Jenna Gang shoots new work for Amazon Fashion

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