5 Tips on Fashion Photography with Hamish Stephenson.

Shoot how you want, don’t listen to what “FASHION” is.

So many people think fashion photography has to be something so perfectly curated, styled, and lush looking. 

I disagree - especially in the current world we live in - everyone wants something real and genuine that they can actually connect with. No-one believes retouched crap these days anyway. Shoot what you want and what pleases your eye when you’re on set or walking around on a day to day basis. Overtime you begin to develop this instinct where your eye will start to talk to you when it sees something it likes. 

Get to know your subject and model before shooting. 

One of them most important things I believe is always developing a connection with your subject before you get in front of them with a big black box. I like to try and draw out the real energy of someone so they’re comfortable expressing themselves in anyway they want. Clothes look better when they’re naturally worn and you can so obviously tell when someone feels rigid and uncomfortable in what they’re wearing. I’ve recently started using a medium format Pentax 67 and I love it. I’ve heard it from a few OG photographers but its great to be able to hold the camera at mid height and chat to your subject / look at them while shooting.

Don’t push it too far.

Creativity is one thing, idiocy is another. When you’re trying to sell a product, sell a product. When you’re trying to tell a story through an editorial, tell the story. Your model doesn’t need to be wearing 4 hats because it looks unique, or wearing socks as earrings. Chill. That means and does nothing for the viewer. Being able to identify the purpose of every image you’re taking is very important.

You have to make sacrifices.

When you’re working on commercial projects, the client always comes first. Just because you like something doesn’t mean they will and doesn’t mean it sells the product the way they envision it. You have to sometimes sacrifice your aesthetic for something that meets their desires.

Learn to work with what you have.

Sometimes you’re thrown into a situation where you have to work with what you’ve got. I learnt this on an Adidas Neo shoot back in May. We were shooting Friday night on the Southbank with a light suspended on a crane 50 feet in the air. As you can imagine on a summers evening there were 100’s of people walking past every minute. I had to focus and work with my DOP to find a creative way of pulling off the shots we needed with our models. It was tough not to freak out but it was a great experience for me. 

Sight Sacrilization (Re) framing Switzerland - Simon Roberts

Simon Robert's observational footage of a snow-covered mountaintop. Simon's photography examines the impact of Switzerlands image. Here we have a short film, which is part of an exhibition at Fotostiftung Shweiz

(The Swiss Foundation for Photography).

TOP Tips on sports photography with Finn Taylor

We caught up with photographer Finn Taylor to get some first hand industry top tips on sports photography. 

Trapstar x Puma - Hamish Stephenson

PUMA and Trapstar release a Football-Inspired Collection shot by our own hamish stephenson 

Eudes de Santana X SEATMii by Cosmopolitan

Eudes de Santana captures the style and attitude of the unique new car. 

Exclusive look at Installation of Simon Roberts work "Sight Sacrilazation"

Now showing at Fotostiftung Schweiz, as part of the group exhibition 'Unfamiliar Familiarities: Outside Views on Switzerland’, Simon Roberts gives us an exclusive insight to the exhibition.

Fushimi Inari

Christoffer Rudquist takes us on a visual journey, as he creates his own visual map around Japan. 

BEHIND THE IMAGE WITH FINN TAYLOR AND FC BARCELONA

An insight into a day shooting with Finn Taylor for FCB

Behind the scenes with DMB x Nike

Exclusive look at what DMB production got up to on our latest shoot with Nike x Hamish Stephenson 

FFW GISELE

DMB WELCOMES EUDES de Santana

DMB would like to announce the arrival of a new brilliant photographer and video director Eudes de Santana!

We caught up with him to find out a bit more about his own creative vision.

01.01.2017

Christoffer Rudquist gives us another glance into his trip around Japan titled "01.01.2017"

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