Photography in Advertising & How We Make it AWESOME!!

Last month we saw the release of our latest advertisement campaign with Heathrow Express.

The theme of this campaign was “Back to Work”. We needed to create two main visuals, one female version and one male version where on the left we showed a London Landmark and on the right Heathrow Terminal 2.

As an add-on (because we are nice like that) we created a library of images that consisted of a reportage shoot where we photographed the casting while taking tickets, jumping on the train, sitting on the train, playing games…etc etc etc

We also needed to cast a whole bunch of people. We held a live casting and reviewed in total around 200 models which were hand picked the same day- By the end of it we had all forgotten our own names, but alas the job was done!

With all of our blood, sweat and Carlota's tears (DMB's Production Manager Extraordinaire) going into it we thought we would catch up with DMB Founder & Director David Birkitt and Photographer/ Awesome Photo Capturer Finn Taylor to get the lowdown on what really goes into making a good advert, and why it's important... 

David (The Boss): 

"From our side of the fence,  the aim is to produce a carefully crafted moment that exceeds the Art Director's vision and scamp to reality. An image that can stand on its own. There is nothing more impactful than a 48 shoot billboard with a perfectly crafted still image on it, with simple, strong copy and font.

As a campaign it is so vital all images deliver a solid story with a look and feel the brand can own, incorporating reality, real moments, real people and real emotions captured in that split second when they all sync in the photographers head."

Finn Taylor (The Photographer): 

"Creating adverts with photography is a fine balance of an amalgamation of plans and points of view. The client's nail needs to be hit on the head, the creative from the agency conjured to life, the pressures of time, production and budget met, and the important task of blowing some of your style and vision into it too"

And Hey Presto! The Heathrow Express Advert was born!

Amazon Prime Wardrobe

DMB Artist Jenna Gang shoots stop motion film for Amazon's new Prime Wardrobe Ad

Future Beach

DMB Photographer Nadia Lee Cohen shoots ‘Future Beach’ for GCDS and Paper Magazine

A Portrait of Faith

DMB Photographer Simon Robert's project ‘A Portrait of Faith’ is currently on show as part of the Sixteen Touring national exhibition currently on show at Format Festival in Derby

Two Yous

DMB Represents produced new EE 'Two Yous' campaign with photographer Amy Currell

Nike Tokyo

DMB Photographer Steven Counts travelled to Tokyo to shoot the style guide for Nike

Virgin Atlantic

DMB Photographer Jenna Gang shoots latest campaign for Virgin Atlantic. Produced by DMB

Art Of Sport

DMB Photographer Steven Counts shoots for Art of Sport

Gaffer Magazine

The first Issue of DMB Artist Hamish Stephenson's publication GAFFER is out now featuring his cover story with Siobhan Bell

BBC Interview with Bruce Gilden

Emily Webb interviews DMB Photographer Bruce Gilden on his latest series 'Only God Can Judge Me' for the BBC

Purple Magazine

DMB Photographer Martin Parr shoots cover story for Purple Magazine

Load more