Life Through a Lens. The Importance of Street Photography with Jeff Mermelstein.

From moments that make history to everyday life, Street Photography has taken a pivotal role in capturing the essence of society for decades, and in today's consumer world which is heavily influenced by the medias unrealistic depiction of beauty, an industry heavily influenced by retouching and photoshopping, glossy magazines and the"insta-famous" elite, it has never been more important to capture the rawness and realness of life through a lens.

Renowned Street Photographer Jeff Mermelstein has spent a great portion of his career dedicated to magnifying the supposed everyday mundanes of life, the everyday individual and their everyday roles, changing its perspective and encouraging you to stop and appreciate the unnoticed, to appreciate strangers. 

We hand selected some of our favourite Jeff Mermelstein images from over the years, and also caught up with him earlier this week to discuss his work futher..

"Street photography has the capability to allow us to look into the mirror for clues, suggestions and warnings about who, what and how we are. It must be memorable, elastic and at the same time unwavering.

For me street photography must be akin to the free flow responsive and expressive nature of music that make us feel something. It needs to be honest to its creator and viewer in the now and the future. I believe that street photography can make us better."

- Jeff Mermelstein. 

If that isn't inspiring, we're not sure what is. 

 

 

 

 

 

Harley Davidson

Alex de Mora shoots new Motor Clothes campaign for Harley Davidson 

Painted Faces

Lauren Maccabee shoots new painted faces personal project

Dinner's Ready

Nadia Lee Cohen directs 'Dinner's Ready' starring Sophia Loren for GCDS x BARILLA, inspired by the 1960’s technicolor back lots from the films of Douglas Sirk and Alfred Hitchcock

Virgin Galactic

Steven Counts shoots the space-wear system for Virgin Galactic astronauts designed in collaboration with Under Armour 

Gucci Grip

Clémentine Schneidermann shoots the spirit of skateboarding featuring the Gucci Grip watch in collaboration with artist Zoltar Kieron

Calvin Klein

Jenna Gang shoots new work for Calvin Klein

Sleek Magazine

Martin Parr shoots cover story for Sleek Magazine, where he held a fashion shoot at the Martin Parr Foundation in Bristol

It's Nice That

Lauren Maccabee shoots Pam, worker at the Barbican estate laundrette and her customer David's (cofounder of design studio B.A.M.) unlikely, somewhat dysfunctional friendship

Adidas VRCT

Alex de Mora shoots Adidas VRCT featuring dancer Mette Towley

ES Magazine

Martin Parr shoots Grayson Perry as his alter ego Claire for the latest Evening Standard Magazine Cover Story

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