noose and monkey
Tell us how Noose and Monkey started.
The concept of the brand was originally a menswear accessory brand, selling cufflinks, pocket squares and ties. The founders then noticed a huge gap in the market for expressive tailoring at an affordable price for the younger generation wanting to wear suits. The name of the brand is taken from an old English tale of the Hartlepool Monkey - https://goo.gl/NEZz1x The tale is one of mistaken identity and what we have taken form it is the strong role our clothes play in representing/expressing who you are without even having to speak. This translates into the designs of our clothes from the toned down tweeds to bold prints, shapes, colours and fabrics. You don’t have to look far through our collections to find statement pieces.
What was the first suit ever designed?
One of the first we created was a colour block suit, the top half of the jacket was blue and the bottom was grey. It was unlike anything else available at that time and the reaction to it was crazy, we still have people asking us to rerelease that style. That is what N&M is all about, pushing the boundaries set by traditional tailoring - creating styles unlike anything else, available anywhere else.
Known for its quirky yet high quality style, how do you find inspiration to continue to create unique styles from season to season?
Our amazing design team are always on the lookout for new inspiration on ideas and new styles. Living in London you don’t have to look very far, be it from digging around the number of vintage stores dotted all around, to the high street the individual streetstyle of fashionable Londoners. Being situated in one of the fashion capitals of the world, inspiration is all around.
Whats your favourite noose and monkey item to date? Why?
Each of us have our own favourites but everyone is super excited for SS17. We have a few pieces that have just landed on www.nooseandmonkey.com and one of those is an incredible Pink velvet blazer called the Pollock. The feel of it will make you want to wear it to bed and the colour looks edible. It’s a real bold, statement party piece and that is what Noose & Monkey is all about.
What is the brands most memorable achievement?
We have had so many in the short time we have been in business. One of the biggest for us is setting up our own online store (www.nooseandmonkey.com) aside from being on ASOS, Topman & Zalando. Seeing how many people come to us directly from all over the world has given us a real drive to continue to improve the customer experience and to continue the growth we have experienced over the last 3 years. Another huge landmark for us was getting into a number of Topman flagship stores in America. The brand has been so well received over there, especially during prom season.
We have also just launched in the brand new tailoring retail concept ‘Age Of Now’ in House of Fraser (https://goo.gl/BJD8yj). Placing us amongst some great established brands and increasing our store presence.
Whats next for the company?
We have a lot in the pipeline for 2017 and don’t want to give too much away just yet but we do feel that we have started a tailoring revolution, and plan to push the revolution forward with one of our main aims being to establish ourselves as one of the biggest tailoring brands in the UK.
What advice would you give to a brand starting out in the fashion/ menswear industry ?
It’s all about the customer experience. From the design and quality of the garment all the way to customer service, it is all important to keep customers coming back. A brand is nothing without its customers so making sure that they are happy with the product and the service they receive is key.