The Underwater Project

A look back at when Pierre Winther shot ‘The Under Water Project’ for Levi's, focusing on the concept of an underwater environment existing parallel to the everyday.

The provocative vision of a stuntman riding a 17 feet tiger shark got extended to a huge campaign shoot at the Great Barrier Reef in Australia. The pictures present a combination of visual elegance, danger and people living on the edge. Five years later Levi's was still fascinated by the Under Water theme. The TV spot “Underwater Love”  with the same-named famous song by Smoke City is based on the “Under Water Project”. Until today, the key visual of the shark ride is exhibited and traded on the worldwide art market. The entire shoot took place on Great Barrier Reef/Australia with a crew of over 20 people. It was produced without using any computer manipulation — a practice integral to the artist’s technique.

Dinner's Ready

Nadia Lee Cohen directs 'Dinner's Ready' starring Sophia Loren for GCDS x BARILLA, inspired by the 1960’s technicolor back lots from the films of Douglas Sirk and Alfred Hitchcock

Virgin Galactic

Steven Counts shoots the space-wear system for Virgin Galactic astronauts designed in collaboration with Under Armour 

Gucci Grip

Clémentine Schneidermann shoots the spirit of skateboarding featuring the Gucci Grip watch in collaboration with artist Zoltar Kieron

Calvin Klein

Jenna Gang shoots new work for Calvin Klein

Sleek Magazine

Martin Parr shoots cover story for Sleek Magazine, where he held a fashion shoot at the Martin Parr Foundation in Bristol

It's Nice That

Lauren Maccabee shoots Pam, worker at the Barbican estate laundrette and her customer David's (cofounder of design studio B.A.M.) unlikely, somewhat dysfunctional friendship

Adidas VRCT

Alex de Mora shoots Adidas VRCT featuring dancer Mette Towley

ES Magazine

Martin Parr shoots Grayson Perry as his alter ego Claire for the latest Evening Standard Magazine Cover Story

SNS X Nike

Alex de Mora shoots Sneakersnstuff collaboration with Nike

Circus by Sam Edelman

Jenna Gang shoots new work for Circus by Sam Edelman

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