The Underwater Project

A look back at when Pierre Winther shot ‘The Under Water Project’ for Levi's, focusing on the concept of an underwater environment existing parallel to the everyday.

The provocative vision of a stuntman riding a 17 feet tiger shark got extended to a huge campaign shoot at the Great Barrier Reef in Australia. The pictures present a combination of visual elegance, danger and people living on the edge. Five years later Levi's was still fascinated by the Under Water theme. The TV spot “Underwater Love”  with the same-named famous song by Smoke City is based on the “Under Water Project”. Until today, the key visual of the shark ride is exhibited and traded on the worldwide art market. The entire shoot took place on Great Barrier Reef/Australia with a crew of over 20 people. It was produced without using any computer manipulation — a practice integral to the artist’s technique.

DMB Welcomes Hannah Sider

Get to know the latest Artist to join DMB. Photographer Hannah Sider

Filling Pieces

Alex de Mora shoots the latest Court Female 19 campaign in London for Filling Pieces featuring model Symone Lu. Produced by DMB.

Gucci Beauty

Martin Parr shoots new Gucci Beauty campaign featuring shade number 25* ‘Goldie Red’, with creative direction by Alessandro Michele

Fila

Hannah Siders shoots influencers in Palm Springs for Fila Tennis

Starbucks

New work by Jenna Gang for Starbucks

ESPN

A look back at Emily Maye's Water Polo shoot for ESPN

Asap Rocky x Guess

A look back at GUESS Originals collaboration with A$AP Rocky's campaign shot by Hannah Sider

MARTINE ALI SS20

New Martine Ali SS20 campaign shot by Hannah Sider

Dinner's Ready

Nadia Lee Cohen directs 'Dinner's Ready' starring Sophia Loren for GCDS x BARILLA, inspired by the 1960’s technicolor back lots from the films of Douglas Sirk and Alfred Hitchcock

Harley Davidson

Alex de Mora shoots new Motor Clothes campaign for Harley Davidson 

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