ACCESS

Getting yourself into the situation, facility, game or company of your subject(s) is the starting point. Whether commissioned or as a personal project, getting to the point to start shooting is a long process in itself, and can take weeks, months or even years of careful planning and effort. 

RESEARCH

Research and familiarity is really important. Knowing what you can about the people you are photographing is wise. Background information helps to build a story, and makes you feel better prepared. Also knowing all you can about locations, timings, weather, agendas, etc. It's always best to be prepared, and a US Army saying comes to mind, “Prior planning prevents piss poor performance.”

WHAT ARE YOU LOOKING FOR

If you are working on a commission, you will be given a brief, and guidelines you have to follow. But within this there will be elements really high-up on the list to capture. This could be the freezing of elaborate and precise movements for example, or for me, keeping a picture as honest as possible, and retaining as much of the subject’s character as I can is always top of the list. I feel that resonates more powerfully than anything else.

THE TOOLS FOR THE JOB

Making sure you have the right camera, lenses, rigs, people, lighting and production, it goes without saying, are crucial. Everything I shoot is now digital, and it is your responsibility not only to capture the imagery, but also it’s transfer, storage, safe-keeping and delivery too. I am including people in this “tools” point, as they are as, if not more, important than the equipment! Efficiency, reliability, effectiveness and team dynamics all hinge on people, and not the model of your camera. I would pick a cracking team over glitzy equipment any day.

 

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Amazon Prime Wardrobe

DMB Artist Jenna Gang shoots stop motion film for Amazon's new Prime Wardrobe Ad

Future Beach

DMB Photographer Nadia Lee Cohen shoots ‘Future Beach’ for GCDS and Paper Magazine

A Portrait of Faith

DMB Photographer Simon Robert's project ‘A Portrait of Faith’ is currently on show as part of the Sixteen Touring national exhibition currently on show at Format Festival in Derby

Two Yous

DMB Represents produced new EE 'Two Yous' campaign with photographer Amy Currell

Nike Tokyo

DMB Photographer Steven Counts travelled to Tokyo to shoot the style guide for Nike

Virgin Atlantic

DMB Photographer Jenna Gang shoots latest campaign for Virgin Atlantic. Produced by DMB

Art Of Sport

DMB Photographer Steven Counts shoots for Art of Sport

Gaffer Magazine

The first Issue of DMB Artist Hamish Stephenson's publication GAFFER is out now featuring his cover story with Siobhan Bell

BBC Interview with Bruce Gilden

Emily Webb interviews DMB Photographer Bruce Gilden on his latest series 'Only God Can Judge Me' for the BBC

Purple Magazine

DMB Photographer Martin Parr shoots cover story for Purple Magazine

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