ACCESS

Getting yourself into the situation, facility, game or company of your subject(s) is the starting point. Whether commissioned or as a personal project, getting to the point to start shooting is a long process in itself, and can take weeks, months or even years of careful planning and effort. 

RESEARCH

Research and familiarity is really important. Knowing what you can about the people you are photographing is wise. Background information helps to build a story, and makes you feel better prepared. Also knowing all you can about locations, timings, weather, agendas, etc. It's always best to be prepared, and a US Army saying comes to mind, “Prior planning prevents piss poor performance.”

WHAT ARE YOU LOOKING FOR

If you are working on a commission, you will be given a brief, and guidelines you have to follow. But within this there will be elements really high-up on the list to capture. This could be the freezing of elaborate and precise movements for example, or for me, keeping a picture as honest as possible, and retaining as much of the subject’s character as I can is always top of the list. I feel that resonates more powerfully than anything else.

THE TOOLS FOR THE JOB

Making sure you have the right camera, lenses, rigs, people, lighting and production, it goes without saying, are crucial. Everything I shoot is now digital, and it is your responsibility not only to capture the imagery, but also it’s transfer, storage, safe-keeping and delivery too. I am including people in this “tools” point, as they are as, if not more, important than the equipment! Efficiency, reliability, effectiveness and team dynamics all hinge on people, and not the model of your camera. I would pick a cracking team over glitzy equipment any day.

 

Dr. Martens “Tough As You” Nakhane

Alex de Mora directs 'Tough As You' campaign for Dr Martens

Reading Festival

Lauren Maccabee travelled to Reading Festival last weekend with The Face Magazine to document what has become the the post-GCSE rite of passage for 16 year olds. ⁣⁣⁣⁣

Arles

Martin Parr shoots the cover story for Arles Magazine Issue #2 - Gate To The South

Babushka Boi

Nadia Lee Cohen directs A$AP Rocky's new music video 'Babushka Boi'

Top Boy

Alex de Mora shoots the Season 3 campaign for Top Boy, a Netflix Original Series. Produced by DMB.

Vogue España

Martin Parr shoots 'I Love Benidorm' editorial for Vogue España June 2019

Filling Pieces

Alex de Mora shoots the latest campaign for Filling Pieces. Produced by DMB.

Whoop 3.0

Emily Maye shoots new campaign for Whoop 3.0

A Complete Examination of Middlesex

A look back at Bruce Gilden’s project ‘A Complete Examination of Middlesex’, where he was commissioned by the Archive of Modern Conflict to capture the people and places of London.

Blackpink

Lauren Maccabee documents the ‘Blinks’ in Manchester for The Face Magazine

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