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David Birkitt directs Halfords new TV ad in collaboration with ad agency Mother.

Made in UK

The family, made up of Mum, Dad, daughter Tipper aged eight and son Vinnie aged four, was filmed on location in Dorset and Greater London. David was chosen to direct the TV add with this real family in order to help Halfords build an emotional relationship with customers. Pre-production involved several weeks of observing real British family life to help create those real moments and truths.

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