DMB Artist Alex de Mora shoots film and stills for the ‘Speed meets Street’ Nike campaign.
My shoot with Nike for their newest Tn Air Max shoe was one of those projects where I was simply in a dream world. It doesn’t get much better than directing a film and doing a photo shoot in a giant orange studio for Nike with a Barcelona footballer, and a Lamborghini!
The whole project was quite a few weeks of work, both in the pre-production and the post production which I really enjoyed getting involved in all the aspects of. The brand had come to us with the idea of ‘Speed meets Street’ and because the shoe had small orange sections I pitched the idea to shoot in an all orange studio, with an orange sports car, to give a bold and stylised feel to the images. The car represented the ‘Speed’ and the styling and posing would represent the ‘Street’. The studio had a huge cyclorama and it took 3 days to paint! It was crazy to see when I first stepped inside it. The day of the shoot was quite pressured as we had to cover both stills and moving image, with a limited time with Ousmane Dembélé the talent, but my team was incredible and nailed it. After the shoot I spent a lot of time in the edit suite, perfecting the moving image side of things, and I couldn’t be any happier with the results!