Halfords - DMB Represents

David Birkitt directs Halford’s new TV ad with a real family in collaboration with Mother London.

Halfords launches its first ever TV ad to feature a real family. With “For Life’s Journeys” strapline, the TV ad shows a family leaving home for an adventurous weekend together and celebrates the real, everyday moments of British family getaways. David was chosen to direct this TV ad with a real familly and help Halfords build an emotional, rather than just a rational, relationship with customers.