Bruce Gilden

Bruce Gilden's Cross-Town Kenzo captures the Fall-Winter 2025 campaign for the iconic French fashion house, shot on location across New York City. Artistic Director Nigo unified his standalone Men's and Women's collections through a shared narrative built around two contrasting archetypes: a preppy uptown man and a free-spirited Lower East Side girl. Gilden's signature flash-lit street photography brings raw urban energy to the project, tracing a cross-town rhythm shaped by contrast and motion as each character moves through the city in a distinct new silhouette. At the heart of the campaign is the Bunnies graphic, rooted in a 1979 sketch by Kenzo Takada himself, with bold rabbit illustrations rendered across sweatshirts, tees, and beyond, introducing the campaign's playful protagonists, Luke and K@li.