Martin Parr x Gucci - WORLD (The Price Of Love)

This is a rare Parr photobook showcasing the Gucci Cruise 2019 collection, designed by Alessandro Michele, who’s colourful and ornamented designs go hand in hand with Martin Parr’s trademark style of photography.

The publication is named after the 1993 synth pop song ‘World (The Price of Love)’ by New Order, coming wrapped in the song’s lyrics.

Swaying palm trees against an azure sky, women sunbathing on the lounge chairs of La Promenade de la Croisette, and in the midst of it all, members of the Gucci tribe showcasing the colorful pieces from the Cruise 2019 collection. These are the photographs of life in Cannes captured by Martin Parr for Gucci’s limited-edition publication WORLD (The Price of Love), named in tribute to the song by the British post-punk rock band New Order.